Attracting and Retaining Customers
Every business is looking at ways to improve their ability to attract new customers and retain existing ones and effective communication is at the heart of any solution.
With so many competitors in the global market, simply promoting your goods and services isn’t enough; you need to be effective at communicating with new and existing customers. Having the right communication techniques and technology makes all the difference.
Phone Systems for Businesses
Advances in technology have offered us so many new options when it comes to communication, yet at the heart of most business operations lies a phone system. When you need an immediate response, want to discuss a point in more depth, or wish to speak to a particular person for expert advice, the best means of communication is the phone.
Customers, suppliers, colleagues, prospects and partners all expect to pick up the phone and get answers, so it can be highly frustrating if the call isn’t answered.
The opportunities for communication are being enhanced with the regular introduction of new developments. If your current phone system is more than a couple of years old, it is likely that you are missing out on valuable features that could transform your communications; both internal and external.
As an example, flexible working is a growing trend and a seamless redirect to your mobile phone could ensure you can respond to customers when you are out of the office.
Equally, if you are expanding into national or global markets, conference calls are far more viable than a meeting or emails. With the right technology, you can be well equipped to maintain high levels of communication as your business evolves.
Technology has advanced and so have the phone systems, for businesses this means that the right system can support internal operations, efficiencies and the reputation of the company.
If you feel that your vision is being held back by technology, a good starting point could be a communications audit. Opus Telecoms offers a comprehensive review with recommendations, to help companies move with the times.
A communications audit reviews the current technology and how it is being used. It also considers longer term needs and what features might be necessary to future proof the company phone system. In some cases, the technology may already be available and a training session on how to use it may be sufficient.
With the right phone system for your business installed, the next stage is to get your core message right. The focus should be on consistently delivering the messages that your target customers want to hear. Your communications should provide the receiver with the information that grabs their attention, engages their interest, builds desire and instigates action.
With a clear picture of what people want to hear, the next step is to prepare an effective and understandable means to embed this into every aspect of your business. This involves making fundamental strategic decisions that support the message. It also includes training everyone else in the company, ensuring consistency.
If you want to attract and retain customers, you need to focus on the language used and the tone, as well as the message. This should inform phone conversations, written communications, face to face chats and even images and branding.
When expectations are properly set and met in every interaction, customer will gain trust in the business and be happy to both be a customer and recommend the company to others. This makes the challenge of attracting new business far easier.
A communications audit aims to find the right solution to fit the demands of a business. It can help reduce inefficiencies, streamline business processes, ensure systems can grow with the business and reduce unnecessary expenditure. It also provides the opportunity to explore options with reduced call or line rental charges, as well as addressing the integration of phone systems with other technology.
If the best way forward is to invest in a new phone system, Opus Telecoms can recommend the ideal package to deliver what you need from leading manufacturers Mitel, Aastra and Panasonic. In addition to ordering and installing phone systems for businesses, Opus also provides on-going support to ensure it continues to operate as an effective communications tool.
For more information about this or any of our news items please call us on 0800 316 7566.