What is Digital Transformation?

Digital transformation is essential for all businesses, from the small to the enterprise, but what’s not clear to many business leaders is, what it means?

What is digital transformation?

Digital Transformation is a much-used term in the IT and Unified Communication sector over recent years, but what is digital transformation? Digital transformation is essential for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What’s not clear to many business leaders, however, is what digital transformation means.

Time for change

Digital transformation is different for every organisation but is largely defined as the integration of digital technology into all areas of a business resulting in fundamental changes to how organisations operate and how they deliver value to customers. It often requires people to challenge the status quo, try new approaches and sometimes experience some levels of failure in order to achieve ultimate success. This sometimes means walking away from long-standing business processes that companies were built upon in favour of relatively new practices that are still being defined.

The keys to success

McKinsey says there are five key factors to achieving success with Digital Transformation:

  • Having the right, digital-savvy leaders in place
  • Building capabilities for the workforce of the future
  • Empowering people to work in new ways
  • Giving day-to-day tools a digital upgrade
  • Communicating frequently via traditional and digital methods

We would like to suggest there is a 6th factor and that is choosing the right technology partner.

The keys to success

McKinsey says there are five key factors to achieving success with Digital Transformation:

  • Having the right, digital-savvy leaders in place
  • Building capabilities for the workforce of the future
  • Empowering people to work in new ways
  • Giving day-to-day tools a digital upgrade
  • Communicating frequently via traditional and digital methods

We would like to suggest there is a 6th factor and that is choosing the right technology partner.

Examples of Digital Transformation

Hosting public sector forums over the past 12 months and talking about customer experience has provided us with some great examples of Digital Transformation in the public sector.

HM Passport Office has undergone significant changes in the way people apply for and renew their passports.  If you have renewed your passport in the last two years, chances are you were able to do so online, removing the needs for pages of complex paper forms to be completed and taking a photograph to a Post Office to be countersigned. Photographs can now be uploaded, and forms completed online, reducing lead times and greatly improving the customer experience.

Similarly, the Department for Works and Pensions has made life much easier for citizens to find out what their State Pension is likely to be when they retire, without completing paper forms and making countless phone calls. It is now possible to enter your details on their website and get an instant pension figure, reducing delays and administration.

Redbridge Council set up and chat bot to manage the thousands of calls they receive every Christmas from citizens wanting to know what day their recycling and waste bins were being emptied over the Christmas and New Year period. This has freed up council staff to deal with far more urgent and complex enquiries but automating basic repeatable tasks and this is in essence the aim of digital transformation.

Digital Transformation is not easy

According to a recent article by McKinsey on Unlocking Success in Digital Transformation, any transformation is hard and digital transformation is even harder with less than 30% of projects succeeding first time and this is something we often encounter when talking to potential customers. Many have tried some form of digital transformation and are having to take a step back and talk to Opus, in order to achieve the results that they are looking for.

Working with tier 1 vendor partners like Microsoft, Mitel, 8×8, Gamma, Exponential-e, Opus is able to integrate best of breed workplace transformation solutions that deliver productivity and improved customer experience.

The keys to success

The McKinsey article goes on to say there are five key factors to achieving success with Digital Transformation:

  • Having the right, digital-savvy leaders in place
  • Building capabilities for the workforce of the future
  • Empowering people to work in new ways
  • Giving day-to-day tools a digital upgrade
  • Communicating frequently via traditional and digital methods

We would like to suggest there is a 6th factor and that is choosing the right technology partner.

How can we help?

Whatever you are trying to achieve with your Digital Transformation objectives i.e. scaling-up enablement, improving customer engagement, reducing time to market, increasing sustainability or simply re-factoring legacy applications for the cloud, Opus has the DX solutions, skills and experience to increase your chances of success with your DX project.

Get in touch!

To receive free and confidential advice from a specialist consultant call us on 0800 316 7566 or send an email and we’ll get back to you as soon as possible.