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AI for business

What is AI for business?

AI for business in a contact centre environment refers to the application of artificial intelligence (AI) technologies and solutions to improve various aspects of contact centre operations and customer interactions. AI has the potential to enhance efficiency, productivity, and customer satisfaction in contact centres by automating tasks, providing valuable insights, and enabling more personalised and effective interactions. Here are some key ways AI is used in a contact centre:

Chatbots and Virtual Assistants

AI-powered chatbots and virtual assistants can handle routine customer inquiries, such as frequently asked questions or simple problem-solving tasks. They provide immediate responses 24/7, reducing the workload on human agents and improving response times.

Natural Language Processing (NLP)

NLP technology enables AI systems to understand and interpret human language. This allows chatbots and virtual assistants to engage in more natural and context-aware conversations with customers, enhancing the overall customer experience.

Speech Analytics

AI-driven speech analytics tools analyse recorded call audio to extract valuable insights. They can identify customer sentiments, trends, and issues discussed during calls. This information helps businesses understand customer needs better and make data-driven decisions for improvement.

Predictive Analytics

AI can predict customer behaviour and preferences based on historical data and current interactions. This enables contact centres to proactively address customer needs and offer relevant solutions, ultimately increasing customer satisfaction and retention.

Customer Routing

AI algorithms can intelligently route incoming calls to the most suitable agents based on various factors, such as skillset, language proficiency, and customer history. This ensures that customers are connected to agents who can provide the most effective assistance.

Automated Ticketing and Issue Resolution

AI can automate the creation of support tickets and assist in resolving common customer issues without human intervention. This reduces response times and improves issue resolution rates.

Sentiment Analysis

AI can analyse text-based interactions, such as emails, chat conversations, and social media interactions, to gauge customer sentiment. This information helps businesses identify and address customer concerns promptly.

Agent Assistance

AI tools can provide real-time suggestions and guidance to human agents during customer interactions. This helps agents deliver more accurate and consistent responses and access relevant information quickly.

Data Analytics and Reporting

AI-driven analytics tools provide in-depth insights into contact centre performance, customer behaviour, and emerging trends. This information helps organisations make informed decisions and continuously optimise their contact centre strategies.


AI can help personalise customer interactions by analysing customer data and preferences. This allows agents to provide tailored recommendations and solutions, enhancing the overall customer experience.


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How Opus' contact centre consultants can assist you

Opus are the leading specialist contact centre reseller in the UK. We have a dedicated consultancy team who are technology agnostic in their consultative approach to contact centre design, deployment and ongoing support. Often, a combination of two or more contact centre partners are used to deliver specific business outcomes delivering added value to our clients but also solutions fit for your organisations specific needs.

Our specialist contact centre services include but are not limited to:

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