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Contact Centre Automation

What is contact centre automation?

Contact centre automation has endless amounts of benefits, from scalability, cost savings, to  boosting efficiencies and customer experience levels as well as agent satisfaction. 

For instance, automatic speech recognition (ASR) has revolutionised customer interactions with interactive voice response (IVR) systems, empowering customers to engage in more self-service activities. Additionally, AI assist technology aids agents by providing suggestions for solutions and recommended responses while they engage with customers via phone or chat.

How can contact centres benefit from automation?


The spectrum of automation possible within a cloud contact centre is extensive, spanning across various functions and activities. 

Here are some examples of how automation can be used within a call centre:

  1. Call Routing and Distribution: Automated call routing systems employ algorithms to direct incoming calls to the most appropriate agent or department based on predefined criteria. This ensures that customers are swiftly connected to agents with the relevant skills or expertise.
  2. Interactive Voice Response (IVR) Systems: IVR systems enable customers to interact with a menu-driven interface using their phone’s keypad or voice commands. Automation guides customers to the information or service they seek without agent intervention, reducing call handling times.
  3. Chatbots and Virtual Assistants: Chatbots and virtual assistants leverage artificial intelligence (AI) and natural language processing (NLP) to engage with customers via chat, email, or messaging platforms. They can handle routine enquiries, provide information, and perform basic tasks, freeing up agents for more complex interactions.
  4. Automated Outbound Communications: Contact centres employ automation to send outbound communications such as appointment reminders, follow-up surveys, and promotional messages via email, SMS, or voice broadcasts.
  5. Quality Monitoring and Speech Analytics: Automation aids in monitoring and analysing agent-customer interactions. Speech analytics tools can automatically transcribe and analyse calls, identifying trends, sentiment, and areas for improvement.
  6. Workforce Management: Automation is instrumental in optimising workforce scheduling and resource allocation. It considers factors such as call volumes, agent availability, and skills to ensure adequate staffing levels during peak periods.
  7. Data Entry and CRM Updates: Automation eliminates the need for agents to manually enter data into customer relationship management (CRM) systems. It can automatically capture and update customer information, reducing errors and enhancing data accuracy.
  8. Call Recording and Storage: Automation facilitates the recording, storage, and retrieval of customer interactions for compliance, quality assurance, and dispute resolution purposes.
  9. Performance Reporting and Analytics: Automated reporting tools generate performance metrics and dashboards, offering real-time insights into contact centre operations. This enables data-driven decision-making and continuous improvement.
  10. Billing and Invoicing: Automation extends to billing and invoicing processes, ensuring accuracy and timeliness in financial transactions with customers.

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How Opus' contact centre consultants can assist you

Opus are the leading specialist contact centre reseller in the UK. We have a dedicated consultancy team who are technology agnostic in their consultative approach to contact centre design, deployment and ongoing support. Often, a combination of two or more contact centre partners are used to deliver specific business outcomes delivering added value to our clients but also solutions fit for your organisations specific needs.

Our specialist contact centre services include but are not limited to:

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