Customer experience (CX) is a key competitive differentiator in the travel industry, influencing customer loyalty, repeat bookings and brand reputation. Airlines, hotels, tour operators and travel agencies can improve travel customer experience through personalised communications, seamless customer journeys, proactive disruption management and AI-powered contact centre technology. By combining automation with human support, travel businesses can reduce friction, improve customer satisfaction and build long-term customer relationships.
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Global Microsoft Outage Friday 13th November 2026